Why Sponsor Blake?
National TV exposure is by far the best way to reach millions during sporting events. Brand names become recognizable overnight. When coupled together with the right program the possibility of reaching your demographics become a reality. The next thing that takes place is the after show trickle down. Newscasters carry on the hype throughout the show after the race and through the local stations as well. Talk show hosts recap over and over after the race is over to get their time in.
Then you get to the sportscasters on CNN, Fox and ESPN. They get there turn at it as well because they do not want to be left behind. Also during and after the program people are sharing this information on the WEB. Fans up load information, video and comments through the WEB hosted channels. You-Tube takes information viral in just a few seconds. Twitter and Facebook are equally as capable of reaching millions in a matter of minutes.
